The owners of the Chinese restaurant Yang Jia Hot Pot announced quite interesting (although a bit controversial) promo action. Female visitors could get a discount for wearing short skirts. For example, for wearing a skirt 8 cm over the knee, the guests could get a discount of 20% for dinner, while for wearing a skirt 33 cm over the knee the visitor could pay only 10% of the total cost of food and drinks. The promotion was held back in 2015 and caused quite a stir among the women of the city.
The restaurant in the Chinese province of Shandong offers its visitors food for free. The special offer concerns only those guests who will be able to pass through the bars of the metal grill installed at the restaurant’s entrance. The width between the bars is different and corresponds to different levels of “difficulty”. Those who are be able squeeze through the narrowest passage of 15 cm get free food and drinks. A passage of 18 cm guarantees 5 free mugs of beer, for 25 cm passage the visitor gets 1 free mug of beer. According to the owner of the restaurant, this is how he reminds people about the need to adhere to the principles of healthy diet.
Such restaurants are very popular in the USA. For example, the menu of Loopy’s II Bar & Grill from Wisconsin offers a burger called “Heart Attack”. It consists of 1 kg of ground beef, 500 g of bacon, 250 g of cheese + onions and a barbecue sauce. Visitors who manage to “finish” this gastronomic miracle within an hour receive T-shirt as a gift. Those who can eat a burger faster are allowed not to pay for it. In Acme Oyster House cafe in New Orleans you will be given a 50% discount, a t-shirt and a cap and will find your name in the restaurant’s hall of fame, if you eat just 180 oysters per hour. By the way, there were even those who could handle with 516 oysters.
British restaurant chain Picture House decided to attract new customers in a very unusual way. The guests were offered to pay for food by posting their photos on Facebook, Twitter and Instagram with the #BirdsEyeInspirations hash (the name of the sponsoring company). In order to ensure that the pictures look appetizing, this process was supervised by a specially invited food photographer. It was a one-time promotion.
Despite its seeming unprofitability, the concept of “pay as much as you want” is recently gaining popularity around the world: such restaurants operate in many European countries, in the USA, Australia, and India. For example, the German cafe Weinerei offers its visitors unlimited access to alcohol. The only thing you have to pay for is € 2 for using a glass. In Australia, there is a chain of non-profit cafe of vegetarian cuisine called Lentil as Anything specializing in vegetarian dishes. The guests themselves decide how much they should pay for the meals: you can pay less than the actual cost of dinner or decide to pay more to help people in need pay for their lunch.
The Japanese cafe Mirai Shokudo offers its visitors to work a 50-minute shift as a waiter, cashier or dish washer. In return, you can have a free meal or leave a gift certificate for lunch or dinner for people in need. Thanks to this system, there is only one permanent employee in the cafe: all the rest of the work is done by the guests.
In a Moscow chain of restaurants called True Cost, you can order food for the price of ingredients included in the dish. Yet, you will still have to pay for the entrance.
Bhookha Beirdo cafe from Mumbai offers discounts to visitors with long beards: the more hair on the face, the smaller the bill sum will be. The owners of a-la Rapunzel hairstyle can also save their money – however, for them, the action is valid only on certain days. You can expect a total discount of 5 to 15%.
Dirty Bones bar from London reconciled to massive fascination with photography and even decided to encourage it. In addition to cocktails and snacks, visitors can order special photo kits consisting of an LED lamp, portable multifunctional charging, smartphone camera and tripod. The idea is mutually beneficial: visitors get beautiful pictures in social networks, and the bar gets profit from additional advertising.
This is how some restaurants fight with environmental pollution and popularize eco-friendly lifestyle. For example, in the British Pret A Manger bar you can get a 50 pence discount on coffee (20-30% of its cost), if you come with your own cup. In popular coffee houses like Starbucks and Costa Coffee, you can count on a discount of 25 pence. Similar promotions are held in other countries – for example, in the USA, Ireland and Australia.